You are here: » »How to empower your teams with CRM integration and APIs
CRM - The Business Blog
The CRM Software app blog have lot of information on how to grow a small business and to grow your company into customer focused organization. CRM Software app blog grow your small business.

How to empower your teams with CRM integration and APIs

May 26, 2022 | Posted by:  abi s

CRM integration is the process of combining a customer relationship management system with marketing automation software. It allows companies to drive insights and increase revenue through the use of marketing automation tools.

CRM integration works by connecting marketing automation software, such as HubSpot and Marketo, with a CRM platform. With this integration, marketers gain access to their customer data in real-time without having to go through the manual steps of emailing or calling customers.
The CRM integration process may involve sending sales leads from one tool to another or merging leads from different systems into one database.

Why integrate your CRM with other tools?

A company's CRM is one of the tools that is used for marketing and sales purposes. Integrating it with other tools will help you get better insights and a larger number of conversions.
Integrating your CRM with other tools, such as social media platforms, can help you manage your relationships better, improve productivity, and boost conversions. Plus, it won't take up too much time on your end.
A successful integration of CRM and other tools will increase the efficiency levels of your business and enable you to be more productive. Some companies have already integrated their CRMs with other tools like spreadsheets, website tracking systems to improve their efficiency levels. In order to do this effectively there should be a clear strategy in place that allows for ease of use and smooth workflow.
With CRM integration, companies can have access to all their customer data and have an easier time understanding what customers want. They can also use it to create new products and services that are tailored towards individual customer needs.
CRM integration is essential for successful customer engagement because it helps companies understand what they should be doing differently to keep their customers happy.

Essential CRM integrations for functional teams

Every company has certain functions and processes that are required for the business to function. These functions and processes should not only be uniform across all major departments, but also from team to team. It is important for these teams to have adequate CRM capabilities that can help them in their day-to-day activities.
Recent changes in technology have made it easier for companies to implement cohesive CRM solutions with a few clicks of a button without having to invest in any costly software or IT infrastructure. In this section, we have looked at some of the best CRM integrations that can help functional teams perform their duties more efficiently.
CRM integrations are an essential function in managing the functional teams. They enable a person who has access to one CRM account to view and manage information from different accounts in the same system.
CRM integrations are the most common and useful option for cross-account collaborations. They integrate your CRM system with other systems like JIRA, Salesforce, Microsoft Teams, Hubspot and Zoho CRM. This way you can keep track of your customer interactions without juggling multiple systems at once.


In today's era, CRMs are connecting with the world around us to enable better customer interactions. Companies have used CRMs since their inception to help them track their customers, understand their needs and manage their relationships with them. CRM integration is key to making it easier for companies to interact with customers across different channels.
Companies can use a CRM for marketing purposes by integrating it with a marketing automation tool like HubSpot or Marketo or using it as an editorial tool by using HubSpot as the platform and connecting it to a CMS such as WordPress or Drupal.