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The 7 Most Important Features to Look For In A CRM

Jun 23, 2017 | Posted by:  abi s


CRM software allows businesses to develop better marketing strategy, keep the customer engaged and excited and promote sales to yield better results. But, all of it is only possible if you choose the right Customer Relationship Management software as there are many choices available, but it should meet your requirement to give you best results.
Your requirements are unique to your business, so the solution you choose should be able to fulfill your needs. So before you choose any CRM here are the 7 most important features to look out for.
1.Simplicity
Even the most sophisticated software is of no use to you if it is complicated to use. You need a software that makes your day-today work easy.
2.Mobile Use
Mobile access is equally important, if not more.
3.Multiple Platforms
The efficiency of a CRM double folds when it allows user to integrate multiple platforms for customer communication. Telephone, email, instant chat, social media…all platforms on a single platform!
 
 
 
 
4.Analytics
Every Startup collects data and if you cannot analyze it then what’s the point of collecting it? A good software allows businesses to look through analysis for better strategies.
5.Flexibility
Solutions that cannot be altered when the business demands makes it a liability and not an asset. Every business is different and an adaptable CRM wins all the way.
6.List Management
The long list of contacts needs effective management and integration. The data management feature of the CRM ensures the list is organized and comes handy in the time of need.
7.Cloud Based
If the CRM software works only at the desk then it restricts the employee, and that restricts the business. Globally distributed teams need solutions that can be accessed anywhere anytime and Cloud-based CRM software offers the perfect solution.
 

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